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Digital Marketing

Digital Marketing: A Boom For Small Businesses

Post Author By Abby Chen
Post Date November 9, 2022

3 min read

Do you know that in 2019, a survey revealed that an average user of the internet has not less than 7 social media accounts? People are on Facebook, Instagram is a trend these days, and moreover twitter is also an emerging platform considering different range of users in terms of age. It has become crucial for a brand to increase its awareness through such social media platforms covering a rich range of users. For the purpose, digital marketing is all that it takes to become a sensation over the internet.

Marketing is dynamic and helps in following ways;

Earlier marketing was limited in its purpose but now it has become much more than carrying an unfocused ad campaign or just putting yourself or your business online and then waiting something to happen on its own. Marketing covers different elements which are useful to get a business success whether in terms of sales or reach. There are number of reasons which can tell you why:

To satisfy customers

The build-out of digital marketing is one of the consequences of the advancement of technology and improved standard of living. It is the emerging demand of customers for more convenient shopping that marketing started getting attention from different businesses to cope with the dynamicity of technology, demand, and competition.

To survive

With many renowned brands all around the world, such as Starbucks, Amazon, and Wal-Mart, the chances of a small business to bloom get weaker, this is when marketing comes into play. Although it is hard to alleviate competition, a marketing strategy can help you to survive in stiff conditions.

To enhance overall performance

When you have a low budget with great products to offer without marketing it is hard for you to get anywhere. It does not only allow you to get ahead in stiff competition but also helps to enhance your audience base, and get useful insights on the audience by using analytics tools that come under digital marketing.

Personalization and segmentation

Personalization is not limited to only showing your human side to the world, but stretches to identifying what your audience is getting attracted to. Segmentation plays a huge role here, under digital marketing you have to get a clearer idea of how and what are elements proving helpful in making people feel connected to the business, whether its color psychology or email marketing, once you have targeted your audience it becomes easier to segment

Health

The Effect Of Lifestyle On One’s Health

Post Author By Abby Chen
Post Date October 16, 2022

2 min read

Lifestyle is a way of life adopted by individuals, communities, and nations that is shaped by geographical, economic, political, cultural, and religious contexts. The features of residents of an area at a specific period and location are referred to as lifestyle. It covers an individual’s day-to-day behaviours and functions in the workplace, activities, recreation, and food.

Why there is Detriment to health?

Researchers have become more interested in living style as a significant influence in health in recent decades. According to the World Health Organization, 62 percent of factors affecting individual health and quality of life are linked to one’s living.

Overuse of drugs is a major harmful lifestyle in several nations. Medication is preferred above other forms of treatment. Moreover, 15–40% of the time, they utilize medicines without a prescription.
The most often used medications are pain medicines, eye drops, and antibiotics. Antibiotics, for example, have a detrimental effect on the immune system; nevertheless, if the individual is infected, antibiotics will not be helpful in therapy. In general, 10% of persons who self-medicate will have serious problems, such as medication resistance. An allergic reaction to a medication can sometimes be fatal.

Factors that impact health:

Diet and BMI: Diet is the most important component in one’s lifestyle, and it has a direct and positive relationship with one’s health. In urban civilizations, poor diet and its effects, such as obesity, are a frequent health issue. BMI is a metric that may be used to determine how unhealthy a person’s lifestyle is. Urban living causes nutritional issues such as the consumption of fast meals and low-quality foods, as well as other health issues such as cardiovascular disease.
Sleep: is one of the foundations of a healthy lifestyle. Sleep and life are inextricably linked. Sleep problems have a number of social, psychological, economic, and health implications. Sleep is affected by lifestyle, and sleep has a direct impact on health and life.
Application of contemporary technology: Advanced technology makes life easier for people. Misuse of technology can have unfavorable effects. For example, utilizing a computer or other gadget until after midnight may have an impact on sleep patterns and disrupt sleep. The usage of a mobile phone addiction is linked to depressive symptoms.

Systematic planning at the local and global level may be developed for each element. It has the potential to promote both a societal and individual healthy living. “Health is Wealth”.

Technology

Know Basics Of Search Engine Optimization (SEO)

Post Author By Abby Chen
Post Date September 10, 2022

3 min read

Search engine optimisation, abbreviated as SEO, is the application of various techniques to optimise our content so that it gets discovered on a search engine. It is the practice of increasing website traffic by improving the quality of the content.

There are numerous websites listed on a search engine which provide content searched by a person. To rank above the other websites and among the topmost websites, search engine optimisation techniques are used.

The Internet is a huge ocean having an abundance of information and providing relevant results is the duty owed by the browser depending on the quality of the content.

Basic principle:

Now, let’s see what is the basic underlying principle of it, when the client searches for something by typing a relevant word in the Search Engine like Google, Yahoo etc, then one other thing comes into the scenario and that is Crawler. What Crawler does is search for everything on the server and keep the list of the website, pages, blog that have the relevant information on the topic fed by the client.

The crawler picks all those resources that match the requirement of the client, either by having the proper keyword, past traffic history, relevance of information or credibility of service.

How does it work?

It is a simple process your content has to pass through several checks, which are listed below in steps:

Content Submission: After creating a meaningful article or content submit it using the Webmaster tool.
Content Crawlers: It copies the data of your website, blog, or any content and places that copy or stores your content on search engines (Google, Yahoo, or any) server.
Content Index: Here, your content gets indexed, and to reach your prior audience, it will start appearing on Google or any search engine you are working on.
Content Ranking: After completing the above steps, your website starts getting categorized, like what kind of content it is, what rank it deserves, on what page it should be placed.

More traffic:

The more the traffic on the website the more the profit for the owner so the content should be managed in the way that the browser picks it up and place in the top searches that’s what SEO can be simply explained. Where technically SEO involves much more technicality like crawl accessibility, compelling content that draws the user to your website, optimized keyword, great user experience, share-worthy content and much more. Precisely SEO can be put into simple words as ‘generating quality and quantity traffic to the website through organic search engine results’.